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If that’s all they wanted to do, they could strike deals with other companies to provide ads for their services. Google, though, doesn’t just want to run ads. And if a business becomes dependent on advertising for revenue, that’s good for Google, because they’re better at it than everyone else. If Google is giving away a quite good service, it’s hard to compete with them in that area, and so the economics of that business shift away from paid services to advertising-supported.

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Thus, using the outsized revenues they make from advertising on search, Google gives away Gmail, Maps, Docs, navigation, translation, et cetera, so no one can compete in those areas-to make free the norm for these services. If people are willing to pay for email, mapping and documents, Google’s business model is limited. Since Google’s business is advertising, shifting industries away from paying business models is in their interest. There’s another reason they don’t charge for their services, though. Free services, running Google ads, are obviously advantageous because free means more people will use them than if they charged and thus they can realize greater advertising revenues.

Mikogo lifehacker for free#

Google builds services like Google Maps, Gmail and Docs and gives them away for free not because they have a philosophical belief that web applications should be free, but rather because giving them away for free gives them a competitive advantage. Of Google’s $23.6 billion of revenue in 2009, all but $760 million of it was derived from advertising, and nearly 70 percent of it was from Google’s own websites.Įverything Google does must be understood within this context. That’s what they do best, and that’s what drives their company. Google isn’t a web application company-they’re an advertising company. Some added spice in the form of Facebook Javascript (FBJS) to cycle the posts elegantly. Exclusive content which is only available to Facebook fansģ). A tease and reveal tab created via a Facebook applicationĢ). In addition to that, fans and non fans see a different opening tab, giving them incentive to ‘Like’ the page.ġ).

This tutorial takes you through the steps of doing just that, with no third party application required.įor my own Facebook page, I have opted to offer exclusive content (not available on my main blog) via Facebook.

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One of the most common questions I get asked regarding FBML is how to integrate a WordPress blog, or blog posts on a Facebook fan page tab. However, on many occasions these tutorials fall short of the mark, with no server side functionality currently available via FBML, connecting to databases, or consuming information from other sources is difficult.Third party services fill the gap, but are often expensive, or cumbersome to implement. There are a number of Facebook tutorials, including my own offering examples of FBML to add additional functionality to a Facebook fan page.